← All workScenic wonders of the modern cloud

National Data Preserves

10 production posters · 11×17 · 300 DPI

A ten-poster park system that makes the cloud physical, scenic, funny, and impossible to ignore.

A WPA-inspired poster titled Aurora Uptime showing polar computing infrastructure beneath northern lights.
Aurora Uptime — polar compute park.
Year
2026
Mack’s role
Concept, naming, writing, art direction, selection, and print preparation
Tools
Image generation · digital proofing · print resizing
Project note

National Data Preserves recasts hidden digital infrastructure as public landscape. Server halls become caverns, cooling systems become lakes, and substations get their own golden-hour travel posters under the banner “Scenic Wonders of the Modern Cloud.”

01

The idea

The internet is described as weightless even though it occupies enormous places and consumes real resources. The series uses the optimism of WPA park posters to celebrate that infrastructure while asking for stewardship, cleaner power, better cooling, and thoughtful oversight.

A WPA-inspired poster titled GPU Mesa showing a monumental computing facility against a vivid red desert sunset.
GPU Mesa — accelerator monument. See the great stacks.
Sound off. Motion on.